Eileen brings a wealth of experience in marketing and advertising, having successfully applied her expertise across a variety of industries, including finance, retail, advertising, and unions. Her adaptability and strategic mindset have consistently contributed to her success in diverse roles, enabling her to navigate complex challenges and deliver measurable results.
During her time at NTUC, Eileen spearheaded major initiatives such as the U Associate Thought Leadership Seminar, a platform designed to bring together thought leaders from various fields and industries to foster the cross-pollination of ideas and drive innovation. Her ability to create engaging and collaborative environments ensured the seminar’s impact and relevance. Additionally, she was a key contributor to the record-breaking sales achieved by Robinsons Singapore from 2006 to 2010, where she utilised innovative marketing strategies and tactics to elevate the brand and drive customer engagement.
At Silvester Legal LLC, Eileen heads the Client Experience and Administrative departments, where she is instrumental in driving business improvement and fostering meaningful connections between the firm and its clients. Eileen focuses on delivering valuable legal insights to clients, equipping them with the knowledge they need to safeguard their legal interests and make informed decisions.
Beyond her client-facing responsibilities, Eileen is actively involved in business development and employee relations, contributing to the firm’s growth and fostering a collaborative work environment. She is passionate about aligning the firm’s strategic goals with initiatives that improve efficiency, enhance client relationships, and drive overall business success.
